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e-commerce × Cross-sell

Growing cross-sell

+₹77Lhigh-margin revenue a month
Achieved+₹77L a month
Where
Online pharmacy · Apollo Health Co
Role
Product Manager
Context
Cross-sell · personalised
  1. 01Metric & target

    Cross-sell attachment rate and average order value.

  2. 02Strategy

    Give users a clear goal and an exclusive reward, personalised to their cart and browsing history.

  3. 03Problem

    Multi-item buyers were worth far more, but attachment was low.

  4. 04Root cause

    A passive "related items" row gave people no goal and no reason to act.

  5. 05Fix & execution

    "Special Offers for You": personalised discounts that unlock at cart thresholds, with locked and unlocked states.

  6. 06Result

    +₹77L in high-margin revenue every month.

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