the
work
Grouped by domain. Every case follows the same story, from the metric to the result.
Metric & target→Strategy→Problem→Root cause→Fix→Result
e-commerce6 cases
An online pharmacy serving millions of users a month. My work there added ₹1.75 Cr+ a month in revenue.
Onboarding · online pharmacy+3.7%new-user conversion · +₹90L revenueTarget+5%Achieved+3.7%
Getting new users to their first order
Supply · top 6 cities80→85%same-day delivery · +₹34L a monthTarget90%Achieved85%
Raising same-day delivery in the top cities
Out of stock · ~480k users/mo−3%funnel leakageTarget−5%Achieved−3%
Keeping users in the funnel when stock runs out
Cart · A/B tested−2.5%cart drop-off · +₹65L a monthTarget−5% drop-offAchieved−2.5% drop-off
Cutting cart drop-off
Cart value · gamified+₹57average order valueTarget+₹100Achieved+₹57
Raising average order value
Cross-sell · personalised+₹77Lhigh-margin revenue a monthAchieved+₹77L a month
Growing cross-sell
AI1 case
Building LLM products people can trust with their health, from research to a live beta.
payments1 case
NFC tap-to-pay on a ring, going live in 7 countries in Oct 2026.
launch1 case
Taking a new hardware product to market: Ring One Gen 2 on Indiegogo.
fintech2 cases
Where I started building products: index and equity-strategy tools for fund managers.