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e-commerce × Product discovery

Keeping users in the funnel when stock runs out

−3%funnel leakage
Target−5%Achieved−3%
Where
Online pharmacy · Apollo Health Co
Role
Associate Product Manager
Context
Out of stock · ~480k users/mo
  1. 01Metric & target

    Funnel leakage from out-of-stock product pages. Target: −5%.

  2. 02Strategy

    Redirect demand to what's available instead of waiting on restocks.

  3. 03Problem

    Users who hit an out-of-stock medicine left.

  4. 04Root cause

    The page offered no path to an equivalent product that was in stock.

  5. 05Fix & execution

    An alternatives modal that guides users to available substitutes.

  6. 06Result

    Funnel leakage down 3% for ~480k users a month.

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