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e-commerce × Demand forecasting

Raising same-day delivery in the top cities

80→85%same-day delivery · +₹34L a month
Target90%Achieved85%
Where
Online pharmacy · Apollo Health Co
Role
Product Manager
Context
Supply · top 6 cities
  1. 01Metric & target

    Same-day delivery rate in the top 6 cities, stuck at 80%. Target: 90%.

  2. 02Strategy

    Improve forecast accuracy at the primary stores in the top 6 cities, which carry ~60% of all carts.

  3. 03Problem

    Stores ran short of what people wanted that day.

  4. 04Root cause

    Forecasts used only past orders per pincode, and missed demand already visible in search and browsing.

  5. 05Fix & execution

    Added search and browsing signals to the demand forecast for those stores.

  6. 06Result

    Same-day delivery rose from 80% to 85%: +1,200 same-day carts a day and +₹34L a month.

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